3D Projection Mapping is a technology that breathes life into objects and structures, offering captivating narratives that wrap around them. It also allows audiences to be transported to fantastical domains.
This video from our Brazilian member MAXI is mesmerizing, featuring a flight of fantasy and connections between the tiniest and most gigantic and the inner and outer universes.
Creativity
3D Projection Mapping is a great way to be creative and leave a lasting impression on an audience. This is because it allows for more imagination and imprinting to take place than other traditional methods of showcasing events.
This makes it ideal for businesses that want to make an impact with their audiences. It is also becoming more affordable, which means that it is accessible to smaller businesses and artists. This, in turn, opens up new avenues of creativity.
One of the most important things to consider when planning a projection mapping event is the content. There are a variety of effects that can be created using this method, but the most popular are story-driven scenes. These use the architecture of the surface to tell a story, and are particularly effective at events such as corporate anniversaries and trade shows. Other common effects include branding, and live visualizations to music – such as the popular ‘music video’ displays at concerts.
Projection mapping is not limited to large buildings or stage environments – it can be used on any object. For example, a car can be projected onto to create the illusion that it is moving. This is a popular effect for car dealership showrooms and events, where it can be used to showcase the latest models. In addition, the technique can be used to enhance other types of events such as fashion shows.
Immersiveness
3D Projection Mapping is an incredibly immersive medium that can transform entire venues, stages, and physical objects. The technology breaks creative boundaries and allows event organizers to create a visual feast for their audiences.
Whether it’s a live performance or a brand new product launch, projection mapping gives event professionals the ability to add a wow factor that will make their events unforgettable and leave a lasting impression on their audience. Organizers can display anything from sponsor branding, all the way to cinema-style narratives and everything in between.
3D projection mapping also allows for the transformation of existing architectural elements into a stunning visual canvas. For example, Neumann&Muller and AV Media Events turned the illuminated facade of the Breuninger department store into a mesmerizing showcase for their products. This unique product launch event not only attracted a large audience, but it was also shared on social media for extra exposure.
In addition, projection mapping can bring a sense of life to inanimate objects or spaces. For example, Xavier Chaissaing’s ultra low budget film showcased how the magic of 3D projection mapping can create sublime art in all shapes and forms. From flower petals to wall mouldings, the lights projected onto these surfaces add a magical dimension that almost makes you believe that they are real. This illusion of reality is what gives projection mapping its immersiveness.
Audience Engagement
With 3D projection mapping, you can create stunning visual displays that will engage your audience. It allows you to take your audiences on a journey and tell stories in new ways that are more engaging than traditional video techniques.
It also makes events more memorable and can boost brand awareness and even generate a buzz on social media. This can lead to more word-of-mouth marketing and can even increase customer loyalty.
3D projection mapping can be used on a variety of different objects and surfaces, including buildings. It can be used to change the facade of a building or turn it into a work of art. It is a unique way to captivate and inspire your audiences, and it can make your event stand out from the rest.
Some examples of 3D projection mapping include the famous music video for a song called Speed of Light by British band Bastille, which used a futuristic-looking office building as its backdrop and even a virtual car chase! Another example is the platinum jubilee celebration for Queen Elizabeth II, which transformed Buckingham Palace into a moving canvas of colors and images.
Other brands are relying on impressive graphics and videos to create a more engaging in-store experience for their customers. They are hoping that this will create a lasting impression on their audience and show that they are a serious business to be reckoned with. With the right team and the right equipment, you can create an incredible display that will leave your audience mesmerized.
Customization
The magic of 3D projection mapping is that it’s incredibly versatile and customizable to your brand. Whether it’s the perfect backdrop for a stage design, a captivating visual display, or an immersive experience that makes people stop and stare, projection mapping can make your event stand out from the crowd.
Unlike other marketing strategies that may come and go, projection mapping is one of those rare things that’s sure to capture the attention of your audience. It’s a beautiful way to showcase your product and leave a lasting impression on your customers. It’s no wonder why companies are so eager to use this technique – it provides them with a unique opportunity to bring their brand to life.
To make the most of 3D projection mapping, you’ll need a surface that can be mapped and an image or video to project onto it. You can also add a touch of creativity to the mix by creating a story or animation that ties in with the object you’re showcasing.
Using the right software is essential to bringing your ideas to life. It allows you to conceive, modify and animate your designs with ease. HeavyM, for example, is a powerful tool that’s used by a variety of companies to create stunning mapping experiences. Check out their portfolio to see their previous work and see how it could work for you!